In the UK, Columbia is run by Ferdy Unger-Hamilton. His sister Lucy is Adele's agent.Īdele signed a £90 million deal with Sony in 2016, and this is her first album to be released under Sony's Columbia label imprint, which is run by Brit Rob Stringer, who is married to Julia Carling, ex-wife of rugby player Will. Londoner Dickins paid himself £10 million last year thanks to Adele's success. He takes a producing credit on both her TV shows. Her manager since 2006 is Jonathan Dickins, who signed her up even before she had a record deal after hearing her on social media site Myspace. 'I've watched every single episode,' she told us, 'and this is a long time coming'.'Īdele is being guided by an almost all-British team. We also shot a 73 Questions video - she was up for anything. Adele loved the clothes and worked with our fashion editor Tonne Goodman on every look for the American cover. 'Since Adele lives in the U.S., both of these shoots took place here. We had all waited for so long to hear new music, and we knew that being the first shoot and interview leading up to the launch needed to be an epic moment. She gave us the better part of a week of her time to make two shoots, two videos, and two interviews. When we finally received bits and pieces about music coming sometime in late 2021, I began intense negotiations with her publicist. 'I've been speaking with Adele's team for a few years. So how did Vogue get Adele in the first place? 'This has been a long time coming', Sergio explains. It was all about open communication and a good bit of trust.' She is also just the most colourful storyteller - she knows how to make each interview different. Both of our writers also got to hear her new music, and Adele played different songs for each. 'Adele was gracious enough to give each of our two very different writers a unique experience. We were careful to preserve the point of view and personality of our two titles - both our storytelling and our visual approaches complemented each other. For a joint project like this, you don't want to tell the same story twice. 'It took a ton of conversation - and trust - between the Vogue teams on both sides of the Atlantic. editions sharing a cover star, and together Anna and Edward came up with a plan of featuring two very different cover shoots, two unique videos, and two very different writers. Kletnoy told the Mail: 'Anna suggested we explore the idea of our UK and U.S. The joint project brought Wintour and Enninful together and marks a ceasefire between the two empires after years of frosty relations. He's friends with Adele's pal, the British pop star Harry Styles - and reveals that the famously steely British executive Anna Wintour was the one who had the brainwave. Sergio Kletnoy, Vogue's global entertainment director, is the man who masterminded the scoop. The impact was huge, with 42.1 million views and shares online, and 23.5 million views of associated video content. Vogue and UK Vogue simultaneously released their November editions with Adele as the cover star - the first time they've shared a cover star the same month.
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